Last night Seattle-based clothing line TomboyX hosted a special launch party to debut their new clothing line aimed at women 40+ who want comfortable clothing that fits well without sacrificing style. Co-Founder Fran Dunaway came up with the idea for the line after several unsuccessful shopping trips that left her frustrated and annoyed with the limited clothing options on the market for active women over 40. The line came together with the help of entrepreneur Naomi Gonzalez and local fashion veterans including Barb Gauld and Vivian Miller-Rahl. The debut collection includes 4 main styles that embrace a playful, tomboy spirit including a classic oxford shirt, a french terry blazer and two styles of cotton polo shirts, each meticulously designed for the perfect fit. The entire line is made in the USA at a women-owned factory in Seattle and the Tomboy Exchange team plans to continue to supporting local manufacturing efforts with their clothing line.
In conjunction with last night's launch party TomboyX unveiled their Kickstarter Campaign to help raise funds for the line to go into full production. They have already raised 10% off their $75,000 goal and hope that the community will continue to get involved in supporting a local clothing line designed by women, for women. The Kickstarter campaign ends on March 13, 2013.